Copywriting is the art of writing persuasive text that leads the reader to take action, typically used in marketing and advertising. Have you ever ready something that fully sold you on an idea or product before then leading you to purchase a product or sign up to a newsletter? If your answer is yes, then you have seen copywriting in action!
You can think of copywriting as the way in which you put your words together in order to resonate with a particular audience and inspire them to take action. If your industry is business, then you may opt for a professional somewhat formal tone. If you were writing to sell a new Xbox game, you would write in a way that is more exciting and engaging with a younger audience. You write to match your audience. If your small business can find the right voice to match the right audience, then this will become a key ingredient in your digital marketing recipe.
For a small business, effective copywriting is essential for everything from the content on your website to the status updates on your social media. Effective copywriting will make all the difference to not only catch the fleeting attention of passive scrollers; but to hold their attention, convince them to take action and convert them to sales. It’s the first step in converting a stranger from being a casual browser to a loyal customer.
Copywriting is your unique voice in the digital world. It is how you communicate as a brand, how you talk with your customers and how you drive conversions. If you can master the art of copywriting, your digital marketing strategy will soon be on the path to success.
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