Social media support for small business owners.
Social media optimisation (or SMO) is the process of fine-tuning your online presence and social media accounts to get the best possible results for your small business. How you do this will depend on what you are trying to achieve with social media. Are you trying to...
A social media audit might sound very formal or even quite scary for a small business owner, but it’s nothing to fear - in fact, quite the opposite! The benefits of conducting a thorough social media audit have the potential to boost your digital marketing strategy...
Digital marketing is exactly as it sounds; marketing, but done digitally. To put it simply; digital marketing is about using online tools and platforms to promote your business. It is how you reach customers and clients online, with no real-life ‘analog’ action...
SEO. Those three letters may seem daunting, however, they are ultimately the secret ingredient for any small business trying to succeed in the online space. ‘SEO’ stands for Search Engine Optimisation and it is exactly what you need if you want your website or social...
Copywriting is the art of writing persuasive text that leads the reader to take action, typically used in marketing and advertising. Have you ever ready something that fully sold you on an idea or product before then leading you to purchase a product or sign up to a...
Rather predictably, content creation is about exactly that - creating content. But, not just any content. Ultimately, it's about telling your story online and that could come in any format you like. Whether it's video, photos, blog posts with multimedia or plain and...